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Fitness — concept project

Iron District

A strength gym with nothing soft about the design.

Loaded barbell resting on the concrete floor of an industrial gym

About this project

A concept project using bold type and high contrast to make membership options, class times and the first-session offer unmissable.

Iron District is a fictional business. No real client, results or reviews are implied.

What we built

  • Membership tiers laid out plainly
  • Weekly class timetable
  • Free trial enquiry
  • Bold, high-contrast art direction
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More work

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